Marketing implementation is the action step. The research and planning stages have been completed. Content and communication pieces have been developed. Now it's time to put the plans into motion.

Implementing a finished marketing plan requires a strategy all its own. To be successful, implementation needs the support of top management, good communication among all managers and staff, close coordination of all departments, and a method of handling resistance to change.

Implementation is the art of introducing and managing change.

Marketing Implementation includes: