Innovative and revolutionary kitchen storage product start-up company seeking broad distribution at major retailers. Lids snap to bowls solving age old problem of “where’s the lid.” Lids snap to lids, bowls fit in bowls, and different sized bowls pyramid in a space-saving stack

Client has spent majority of funds in research and development and under estimated marketing budget for product launch Direct response TV campaign has been initiated with limited results Formidable competition for shelf space at major retailers from manufacturers like Glad and Rubbermaid Intelligent product is a major innovation in the category Local mom solves “where’s the lid” and “messy storage cabinet” problems. Great human interest story Current market trend dominated by disposable containers creates potential opportunity for "environmentally friendly" product One product company Client wants to keep manufacturing in U.S. creating higher suggested retail pricing. Potentially problematic for mass market retailers like Target and WalMart

Worked with client to develop e-commerce website Initiated development of packaging prototypes Recommended revisions to DRTV spots to direct consumers to website for upsell and special offers Developed set combining options and single bowl sale strategy to enlarge product line Worked with client to create consumer and trade publicity campaign and press releases Developed trade show graphics and strategy for consumer and trade housewares shows

Housewares trade publications love the product and human interest story resulting in several features articles. Speciality consumer magazines and regional newspapers pick up the story too QVC notices trade stories and invites company to sell on show with on air appearance by product inventor Kate Adams 4 successful sell outs in one year on QVC Major retailers - Sears, Kohl’s, Target, Mejeirs, Ace Hardware, Linens ‘n Things notice QVC appearances and invite company to pitch product line Sears, Kohl’s, Costco and Mejeirs pick up product line